Every motion designer wants to create a “kinetic typography” animation at least once in their career. This was my opportunity!
In a short and clear animation, we were asked to show the benefit of partnering with Accenture to modernize banks’ hardware and software solutions to cut their costs and become more customer-centric.
Even though the subject may seem quite technical and restrictive, I had lots of fun animating this piece, playing with bold, minimalistic type and keeping the lively pace throughout the video.